Our recent post ‘Event Marketing: 5 Ways to Promote Your Following Occasion or Conference’ obtained some great feedback. So today, we delve further into what it is to market an occasion or seminar, this time concentrating on how to make use of social media sites in event advertising in 10 ways:

1) Take advantage of Your Hashtag

online marketingWe chatted concerning using Twitter to obtain bums on seats in our last post. So currently you’re encouraged of the value of event hashtags, you need to be maximizing that hashtag by picking the term you utilize wisely.

Let’s say your occasion is called the Leicester Company Occasion. So you come up with the hashtag #LBE 13 due to the fact that your event takes place in 2013 and you don’t anticipate individuals to type #LeicesterBusinessEvent 2013 every single time they reference your conference!

You spend weeks, months even, advertising your hashtag as well as using it throughout your event, developing a strong following and spreading brand name recognition. Superb! Currently exactly what takes place following year when your occasion is, realistically, #LBE 14? By altering the hashtag connected with your event, you have actually shed all of that superb work you did the previous year to develop the conversations and also share your fantastic content.

Choosing an evergreen hashtag indicates picking something which is not time particular as well as which people can utilize throughout the year as well as with multiple events.

If you’re benefiting a company which holds occasions however where that isn’t the sole purpose of the company, consider exactly how your occasion hashtag can be made use of for different purposes too. As an example, we recently spoke at a LATI event where the business name is LATI as well as the equivalent hashtag we made use of was #LATI. That exact same business uses the very same hashtag throughout the year to share their updates and speak on issues pertinent to them as well as their target market. This means they’re making the many of their hashtag due to the fact that it’s choosing up traction all year long.

2) Promote Your Event Hashtag

There’s no worth in a hashtag if no person uses it – so get the word out! Promote your hashtag on your event internet site, on your marketing materials, in your videos, in your news release, throughout your social media … don’t be scared to share your hashtag almost everywhere. This will help it to gain traction among delegates, speakers, leads and more.

Have you considered the people who probably can’t attend your occasion however will still be interested? The World Travel Market is a big event aimed at providing valuable info for the travel as well as tourist industry. Thousands of people will certainly attend, but there will likely be thousands a lot more that cannot – perhaps location quits them, probably they haven’t got the budget plan, or perhaps their business isn’t actually ‘take a trip’ relevant but they really feel there are lessons that can be gained from the travel market that would help them.

For these people, you can still discuss the hashtag and let them recognize you will certainly be posting helpful insight and updates throughout the day making use of that hashtag.

3) Ask Individuals to Use Your Event Hashtag

This is particularly crucial throughout the occasion itself. If you have individuals talking at your occasion, ensure they share the hashtag in their presentations and also in their very own advertising and marketing of the occasion. Obtain them to state it at the beginning and also end of their discussion – you could also have them ask every person in the space to tweet that they’re at your occasion, too.

Make sure your on-site advertising and marketing reveals the hashtag also. In posters, on TV displays, in your statements, in exhibitor loads – display it everywhere so people recognize that is the hashtag they can utilize as well as that they can use it to obtain associated with conversations pertinent to the event.

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4) Make Your Material Commonly Relevant

I discussed individuals who possibly can’t attend your event earlier in this post. Simply because people cannot literally be at your occasion, does not imply you cannot reach them with your amazing material. Social media site is a fantastic platform to do this.

You should be talking about your occasion across your social media sites – on Google And also, on Facebook, using Twitter, through LinkedIn, in your blog site … In all of this, keep in mind individuals that could not go to your event or for which the event is not particularly targeted, but who might pick up from it. For example:

‘ At this occasion, we’ll be discussing this … if you cannot come, below’s a brief run-through video clip and we’ll be sharing ideas on the day. ‘

You’ll develop a great deal of wonderful material throughout your event, from video clips to post to tweets and even more, so take advantage of it by utilizing it and also making it widely appropriate, past the occasion. Post-event marketing can be equally as beneficial, otherwise more so, than the occasion itself (as I’ll mention further on in this article).

5) Manage Your Event Advertising On The Day

On-the-day advertising and marketing is a key component of occasion advertising and marketing as well as utilizing social media sites for this is so important due to the fact that the potential reach is so wide. It’s an excellent suggestion to designate a certain person to managing your occasion’s social media on the day.

Here’s a couple of points that person can do on the day:

  • Take images of delegates as well as of audio speakers and share them through Twitter/Pinterest/Instagram.
  • Share quotes from speakers as well as endorsements from delegates via Twitter, Facebook, Google And also, LinkedIn.
  • Post blogs concerning the day as it’s happening – who remains in participation, a talk that’s just been provided, a situation research study from a delegate communicating in about what they’ve learned from the day so far.
  • Share actual time updates using your Twitter hashtag.
  • Create videos of the occasion and share them on YouTube or your own website.

This person will be really busy but it’s worth it – their work will be so important to your event’s online success so ensure the person you choose is well outfitted to deal with the job.

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6) Consider Live Streaming

Why not film your event and live stream to a broader audience? You’ve spent for the venue, you’ve functioned tough to gather top quality speakers, your marketing has drawn in a good variety of delegates – so making your occasion a lot more extensively offered looks like a no brainer!

Set up video cameras in your auditorium/speaker locations as well as movie the discussions as they happen, streaming it endure your internet site or perhaps making use of Google And also Hangouts. You could also have actually a devoted person that walks with a cam as well as microphone and talks to delegates and audio speakers, discussing those video clips as quickly as they’re filmed.

These videos will make great evergreen content after the event too…

Another live streaming technique is to have a Tweet Wall surface at your event – an area that presents live tweets using your hashtag. This is a terrific way to show participants what’s taking place and enable exhibitors and also delegates alike to obtain associated with the conversation.

You might also opt to reproduce this on your website so people could follow it from another location – or far better still, reveal your tweet wall in among your live streaming cam shots!

7) Ensure There’s Net Access

Seems straightforward, however your digital advertising on the day of the occasion will depend upon the availability of net access. We lately participated in an occasion that really did not have this and the organisers missed out on out since it indicated we were much less able to tweets and also share content from the occasion on the day.

It’s not nearly you being able to discuss your personal content either. Those individuals attending your occasion will certainly be eager to share their very own material also so see to it the net is available for them to utilize easily. If you need to password safeguard your network, see to it the network name and also password is offered to every solitary individual who involves the occasion – take into consideration publishing it for them on a little item of paper and making the details effortlessly readily available once inside the occasion too.

8) Give a Place to Take Photos

Think ‘famous personality honors proves to’. Images of celebrities against a branded scenery are quite usual location, and also there’s no factor you can not replicate the same for your occasion. Think about developing a top quality area for individuals to take pictures, creating excellent illumination and plenty of room, with lots of branding on the wall surface. You can take photos of people as place of your marketing, and also encourage others to take photos of themselves too.

You’ll discover companies will certainly be keen to take pictures of themselves at the event and also this will be the ideal place to do that. You could wager that roughly 100% of those photos taken will certainly be shared on social networks, so ensuring the pictures birth your brand is a wonderful brand understanding strategy.

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9) Make a time lapse video

To provide people a sense of the occasion dimension and also who went to, take into consideration developing a time gap video clip of the event.

Walk around with a tiny cam like a Go Pro or obtain hold of a more specialist level cam for ideal outcomes. Stroll slowly around the stalls, jab your video camera into presentations, motivate individuals to recognize the cam as you stroll previous. This is a simple method to create an amazing video that allows people get the feeling of your occasion – something which could aid them decide whether they will certainly attend/exhibit next time.

Make various other videos too. I have actually currently discussed live streaming presentations, yet you could likewise ask your delegates/speakers to supply interviews talking regarding exactly how great your event is. TIP – let them mention their own brand name in the video clip and they’ll see this as a brand name recognition exercise for their own business also, and also will be more probable to do it.

10) Keep It Up

Keep on advertising after that, share the amazing content you have actually produced. Having a solid post-event technique is so vital in guaranteeing you take advantage of your occasion which you promote your company and also event well for the next time around.

Make certain you publish a blog site concerning the occasion, summarising the day. Hint – mention your speakers and also exactly how excellent they were – they’ll be likely to discuss your article with their own networks if you do. You need to also encourage exhibitors and sound speakers to do the very same as place of their post-event advertising and marketing strategy.

Ensure those individuals you’ve met and also talked with get a ‘adhere to’ from you on social networks, be it Twitter or otherwise, and also that you keep in touch with them. We want to directly get in touch with those individuals that attend our occasions to thank them and to give them something of value – either letting them recognize around a lot more events they could be curious about or, like us, sharing an useful infographic or post-event ‘present’.

Event Advertising Services from Hallam Internet

Social media is an unbelievably powerful tool for businesses when used well.

I hope you think about utilizing social media for your following occasion or seminar, yet do bear in mind it could require a great deal of time, source and also expertise to get it. If you’re interested in discovering much more regarding our occasion advertising and marketing services here at Hallam, do get in touch by means of our contact page or offer us a phone call. We have the ability to support you in the run up to the occasion, throughout the event and in weeks and also months that adhere to with SEO, PPC, social media sites advertising and marketing, email marketing as well as offline marketing support.