marketing consultantThe New Year constantly suggests a time for reflection on in 2013’s performance, as well as time once more for us to think about just how well our blogging initiatives have been paying off.

There are numerous various means to procedures the best blog post, with each measure showing your advertising as well as company objectives.

Here are the leading Hallam blog articles in my chosen classifications:

Most Times Viewed

Getting your material read is among the top procedures of success for a blog site. None people desires to be Billy-No-Mates with no one reading our blog.

What’s fascinating to note right here are the top seen posts on the Hallam website are not brand-new from 2010 – the 3 leading short articles are all from the archives. Exactly what does this mean for our companies? That blog site write-ups have a great lifetime value and also will continuously include to the richness of your site over time.

  • Google Websites Review: Free Web site Device (December 2009)
  • BT Webclicks Testimonial (July 2009)
  • How to Produce a Free Site (January 2008)

And what kind of content are our viewers searching for? Testimonials, and affordable pointers and methods. We will use this information to guide our blogging plan for next year.

Generating traffic from Twitter

We cross posted our blog site short articles into our Twitter accounts, and can see that Twitter did a fantastic work of driving website traffic to our posts.

Our most preferred articles with all our Followers on Twitter:

  • 5 link structure pointers anybody can use
  • Why your firm should prohibit Facebook
  • Optimising for Universal Search

Most regular touchdown web page entryways from search

Which web pages brought site visitors to your internet site from search? To puts it simply, which blog articles are getting adequately high rankings in Google to bring new site visitors (and possible customers) to your website?

For Hallam, our leading 2 executing sites were the Testimonials for Google Sites as well as BT Webclicks, adhered to by another item evaluation adn 2 write-ups making comparisons. Perhaps making use of the word ‘vs’ aids with the optimization …?

  • New Google Keyword phrase Tool (Beta) Evaluation (2010)
  • Google Analytics vs Internet Patterns (2007)
  • Google UK vs Google USA (2010)

Most preferred articles in our Email newsletter

One of our essential blog target markets are the visitors our e-mail e-newsletter including connect to our blog site short articles. 2 of one of the most preferred articles were revealing Hallam events: our Google breakfast meeting, and also our Internet Conference.

The various other preferred write-ups with our e-mail audience:

  • 6 ideas for writing well for the web
  • Choosing killer key phrases for SEO
  • How to write terrific linkbait in 5 easy steps
  • Local search: tips for creating the perfect neighborhood listing

Blog articles producing the most enquiries

One function of our blog site posts is to urge our ‘most preferred reaction’ – creating enquires. Google Analytics allows us track back and also locate which article created one of the most web enquiries.

As you would may well expect, the deal of free grant cash is the outright champion:

Business Grants: Web Advertising and marketing Training

What else can we have measured?

There are so many various other success steps you can consider for your blog site. The inquiry is how will certainly you utilize this data to guide your administration decisions?

We could have also measured:

  • number of comments on each post
  • number of times the article has actually been Tweeted
  • number of times the blog post has been Liked
  • number of incoming links the post generated

Why not take a look with our archives of previous year’s ideal blog posts:

  • Best posts of 2008
  • Most popular posts of 2007