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The colours, sounds as well as tastes of Brazil have actually been straining our senses over the past month during this year’s biggest showing off occasion. Since the 2014 FIFA Globe Cup mores than, what key digital advertising lessons can we remove from Brazil 2014?

Focus on relevant content

If we have actually claimed it as soon as, we have actually stated it a hundred times – pertinent content is essential. Material can take lots of kinds, consisting of images, video clips, infographics as well as written content. At an event where brands (whether they are main enrollers or otherwise) will be overwhelming us with a range content, it is a lot more important to make on your own stand out.

For instance, as opposed to focussing their approach on perspiring sportspersons (like practically every various other brand name), camera business GoPro introduced a series of videos on their YouTube network, concentrating on Brazil as well as the nation’s love of football. The video, which currently has over 500,000 views, can be seen on the GoPro YouTube channel. This video clip generate an emotional feedback from customers, an the usage of video as a program medium boosts GoPro’s position as a supplier of the globe’s most functional camera.

Get social

The 2014 World Mug Final broke social networks documents on Facebook, and there were 350,000 tweets daily concerning the World Cup. These data highlight the importance of being on the right social channels during big worldwide occasions. You have to think about exactly how such occasions connect to your business or market, and also exactly how you can utilize them to raise web traffic to your site and also get even more followers and fans.

If you are doing something fun at job to celebrate such an event in future, utilize it as an opportunity to engage with your brand on social networks. Why not share just what you have been carrying out in the office in regard to the event?

Whatever you do, remember not to poke fun at one more nation directly following a loss at a sporting occasion, as Dutch Airline KLM attempted last month. Directly following the Netherlands eleventh hour victory over Mexico in the knockout phases of the Globe Mug, the airline company posted an image of a sombrero and a moustache beside a KLM branded separations indication:

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The offensive annoying tweet promptly triggered a social media sites storm of objection, with numerous recommending that it had racist undertones. In a rather lighthearted reaction, the Mexican nationwide provider AeroMexico tweeted an image of an “Arrivals” indicator with the message: “We’re pleased and also await you in the house.”

In my viewpoint, the objection (of KLM) is to be expected, however the timing of the tweet itself can not have been much better, piggybacking on the flurry of nation particular hashtags straight complying with the final whistle. Nevertheless, the most crucial trait to eliminate from this example is to guide clear of any social media task which can be regarded as having racist touches, as well as NEVER criticise a country in (showing off) mourning.

Be responsive

This tournament demonstrated the benefits of being receptive to just what was occurring on the pitch, without straying too much from your brand name message.

We saw a wealth of brands jumping on the Luis Suarez attacking dispute bandwagon, throughout Uruguay’s match versus Italy, with several of the most effective ones coming from Nandos, Snickers and Specsavers. Topical humour is a key part of Specsavers” Should Have Visited Specsavers’ advertising method, and they really did not hold back after Suarez little bit Italian Giorgio Chiellini, with their tongue in cheek advert being retweeted 13,000 times within its very first hour.

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However, when you are being responsive, it is also vital to make certain that the content you are sharing is exact. Pick up from the mistakes of Delta Airlines, who tweeted an illustration of the U.S.A’s victory over Ghana.

Whilst utilizing the legendary Sculpture of Liberty to stand for the U.S.A, they chose that a stereotypical African picture of a giraffe wandering the Serengeti would certainly be the finest picture to stand for Ghana. Since there are definitely giraffes in Ghana, right?

Right?!

Conclusion

The crucial lessons from the 2014 World Cup take you back to the fundamentals: Appropriate, high top quality content need to be the core of your digital advertising strategy. It is likewise most important not to overlook the importance of social media, as well as signing up with the ideal conversation at the best time with receptive communications.