social media marketing strategy

Since it was initial integrated in 2007, Twitter has without a question turn into one of one of the most prominent social media systems among both customers as well as brands. The system currently sustains 288 million month-to-month active users, and 500 million Tweets are sent out each day.

Most brand names that make use of Twitter leverage it to discuss information, drive understanding as well as engage in recurring dialog with their target market and also consumers. One location where brand names still fizzle is using Twitter as a device to gather information regarding their consumers in an initiative to tweak not just their messaging, however their total marketing goals, solutions and product offerings.

Twitter could offer very useful understanding into demographics and also customer fondness. As an example, exactly how well do you understand your customers’ interests? What other brands are their favorites? What kind of media are they eating on a continuous basis? These are all questions that might be possibly answered by doing a deep dive right into your Twitter data.

StatSocial is a social analytics company that provides brand names a microscopically in-depth view of their audience composition as well as features so they could better understand their audience, in addition to remain to construct it. Upon the launch of the 3rd period of the Netflix hit House of Cards, the team at StatSocial tracked as well as examined tweets regarding the show, as well as created an infographic detailing demographics as well as fondness of followers of Frank Underwood.

So what did they discover?

The reader that tweeted concerning the series was included 53% guys as well as 47% females, the bulk of which were between the ages of 25 and also 34. The audience is most likely than the average Twitter customer to be curious about screenwriting, VOX, Chris Pratt as well as Orange Is the New Black (OITNB). They are also interested in apparel, humor, nationwide information, television and video clip games.

social media management tools

What are some manner ins which Home of Cards’ advertising team could use this data to sustain their marketing project? Just how are you making use of social media information to drive your personal efforts?

Share your understandings with us in the remarks section!