web marketingMagento is an open resource ecommerce platform made use of by an ever before increasing variety of our clients. One certain weakness we tend to locate with Magento websites is the way the platform produces duplicate pages through the production of a number of Links that present the very same content.

Now, in spite of popular idea, you typically aren’t going to be proactively punished by Google for instances of duplicate material on your or else useful site. Replicate material does influence the means that search engines crawl and also index websites, as well as can as a result prevent a website’s efficiency in organic search.

SEO Implications of Duplicate Content

Put simply, sites with duplicate web pages will not execute as well as they might in the search results for searches associated to the content of the replicate pages. Replicate web pages could confuse online search engine as to which version should be shown in their search engine result, leading to one (or occasionally both) pages being removed of Google’s index.

Here’s Google’s take on replicate content, from ex lover head of internet spam, Matt Cutts,

” Duplicate material problems are seldom related to a charge. It is much more concerning Google understanding which page they ought to place and also which page they need to not. Google doesn’t intend to reveal the exact same material to searchers for the exact same inquiry, they do such as to expand the lead to their searchers’.

While there are exceptions to the regulation, your ideal opportunity of ranking well in Google’s results is to guarantee that you don’t replicate web pages on your website. Instead, you ought to intend to have a solitary web page for each and every topic, including one-of-a-kind material composed particularly around that topic.

Common Sources of Duplicate Material in Magento

Multiple product page URLs

By default, Magento sets up product page URLs depending on which classifications the item has been contributed to. Therefore, if a product has actually been added to multiple classifications, it indicates the same product might additionally be accessed from multiple URLs, relying on which groups it has actually been added to.

For instance, a single product might be accessed from the following URLs:

  • www.example.com/category1/product-1
  • www.example.com/category2/product-1
  • www.example.com/product-1 this is described as the ‘top-level’ LINK in Magento

The problem right here is that Google has accessibility to 3 URLs that contain the exact same content. Due to the fact that each of these Links shows the very same content, this can be hard for search engines to process as well as index appropriately. Essentially, if online search engine have the ability to creep 3 Links having the specific same content, they’ll be flagged as duplicates, resulting in confusion as to which version should be displayed in the search results.

The easiest resolution to this issue within Magento is to make sure the website only utilizes top degree item Links. To do this, you will certainly require to navigate to System > Arrangement > Brochure > Online search engine Optimisation.

Once in that area, you will certainly have to select ‘No’ in the ‘Use Groups Path for Product Links’ drop-down:

small business marketing

That’s it, your products will certainly no more create new URLs relying on which classifications they have actually been included to within Magento. It’s essential to birth in mind that certain Links might already have been chosen up by Google, so to solve this you will certainly need to implement 301 redirects from the Links that include groups, to the ‘top-level’ item URL.

You can review more regarding implementing 301 reroutes here.

Query Strings

Like many various other ecommerce platforms, Magento makes use of a faceted navigation system to permit users to drill down to specific item groups. As a result of this, inquiry strings are included in the end of URLs, which can cause replicate content if not taken care of correctly.

For example, the following Links would, theoretically, all indicate the very same content. The only distinction here is that the products on these web pages are filtered slightly in a different way:

  • http://www.example.com/category1?search=bikes&color=green
  • http://www.example.com/category1?sortby=reviews
  • http://www.example.com/category1
  • http://www.example.com/category1?gclid=ABCD

Again, if Google is allowed to crawl these URLs, the initial (unfiltered) category web pages efficiency will be prevented due to there being multiple versions of the page.

To resolve this issue in Magento, we have to define a rel=canonical tag in the header of each page.

What Are rel=canonical Tags?

Canonical tags are a method of indicating the ‘recommended’ version of a piece of material to Google. Utilizing the question string instance we detailed above, we would certainly require to alert Google that we only want them to index the URL without added criteria (http:// www.example.com/category1). This method the filteringed system material can still be accessed by customers surfing the site, but Google will understand that you just desire them to creep and also index one variation of that page – the unfiltered variation:

internet marketing company

How to Implement rel= approved Tags in Magento

Many ecommerce websites have hundreds or hundreds of different products, which would certainly make the addition of canonical tags per potential instance of duplicate material a very time consuming task. Thankfully, Magento has actually an integrated in alternative for tackling approved tags across a website.

To trigger canonicals in Magento, just browse to System > Setup > Catalog > Browse Engine Optimisation.

In this menu, see to it the following choices are made it possible for:

Once these choices are made it possible for and you have saved the config documents, you need to observe that categories with used filters now present approved web link aspects referencing the initial category web page, minus URL specifications:

social media marketing strategy

For more details on approved tags for ecommerce websites, look into our post on how you can make use of canonical tags properly.

Avoiding Handbook Situations of Duplicate Content in Magento

We have actually gone over the most typical reasons for duplicate material based on default Magento settings, however there are additionally numerous handbook situations of replicate content on the system that will have to be prevented if a web site is to rate well in Google’s results.

Product Variations

As is the situation on lots of ecommerce websites, there will certainly be products that have actually numerous variants based upon colour, size, fabric etc. If your website is frameworks such as this, you have two choices to avoid duplicate content.

Option 1 – Develop a Solitary Web page and Listing All Its Variations on that particular Page

This means you would certainly wind up with one distinct web page instead of numerous replicate pages. This is Google’s suggested technique of presenting item variants, as quoted by Google rep John Mueller:

variations of item “shades … for item web page, yet you would not create different web pages for that.With these kind of pages you are ” always balancing is having actually, really solid pages for these items, versus having, kind of, medium strength pages for a great deal of different products.

social media management tools

Option 2 – Make Each Variant Page Unique

The hardest method to fix replicate problems with product variations is to make each page distinct. This involves adding different duplicate, meta data and imagery and is by far one of the most time consuming of the 2 options. There is little evidence that this approach will outshine a solitary page detailing all versions, so we would usually suggest choice # 1 to our clients.

Creating Additional Navigation Options

On many events we have actually located website owners have actually unwittingly produced several Links fort just what is essentially the same classification of items within Magento. As an example, a web site we investigated lately had 3 various Links for their ‘beds’ classification, which had actually been created as a result of the a number of leading level classifications that ‘beds’ had been added to.

Here’s the very first instance, with ‘beds’ being added to the ‘bedroom furniture category’ on the navigation:

And right here coincides page linked to from the ‘bed rooms’ section of the site, and once again under the ‘beds’ section of the similar ‘bedrooms’ area:

marketing strategy

Each of these Links show the same content, same title tags, same headings and the same meta descriptions, which implies that the website will certainly not be ranking in addition to it might be for that subject because of there being three URLs obtainable to Google.

The treatment right here would be to have one version on a topic, as well as link exclusively to that web page from different towns of the navigation. This makes Google’s work a lot simpler, as they understand that the page about beds is the only web page on that particular subject on the website, and hence the one they ought to index on that particular topic.


If you’re running Magento, I would strongly suggest auditing your website versus the concerns noted above. Naturally, there are numerous various other duplicate content concerns usual on ecommerce websites, as well as I have actually only damaged the surface here with Magento certain examples.

If you’re running an online shop on one more platform, I would certainly suggest inspecting out this quick guide that details usual sources of duplicate material on ecommerce sites.