People across the county are freaking out for the World Cup, yet I have actually constantly been more of a Wimbledon girl myself. This year there’s a brand-new side to the online game (and no, I don’t mean the record-breking marathon match) – growing numbers of tennis celebrities are on Twitter.

Top players like Andy Murray, Serena Williams and Andy Roddick are tweeting their thoughts and offering followers the within scoop on life as a showing off star, however exists anything you can discover from them?

Your Personal Brand Is Important

Sports celebrities of any kind real-time or pass away on the success of their individual brand, counting on their reputation to generate lucrative sponsorship deals. Twitter is an additional method for them to keep an energetic profile and also gain their individual brand.

The success or failing of your business is unlikely to depend on your personal brand name in the same method. If you’re a tiny business owner, or strategy to tweet on behalf of your business, you do need to think meticulously concerning just how you are going to present on your own on Twitter.

Your Company Brand Is Crucial Too

I ran a quick search to find out if Roger Federer is on Twitter. I found this profile:

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Aside from the lack of tweets, this Twitter profile failed to impress me or persuade me of its authenticity.

Why is that?

Federer is understood for his glossy sense of design, the common Twitter background is not what I ‘d anticipate from him. It might simply be that he never ever mastered this certain social networking device, yet who knows?

The lesson for all you business individuals is that you need to reflect your brand on your Twitter page if you’re representing your company. Produce a top quality background, use your biography, and keep sending pertinent tweets having company information, market information as well as interesting points to do with your field of expertise.

You Need to Network

Even tennis gamers network – tweeting to their followers and various other tennis stars. @andy_murray may have more than 160,000 fans, but that doesn’t stop him from replying to followers, bigging up his brother @jamie_murray and running competitors to maintain his followers happy. Likewise @andyroddick with over 280,000 followers on a regular basis retweets material and also sends out messages to his fellow tennis players.

Twitter is a social network, if you’re going to get on board as well as start using it you need to get in touch with your peers, coworkers and customers. It’s an excellent way to advertise yourself, however without those connections you’re yelling in an empty room.

More compared to that, by involving on Twitter you develop depend on and develop your reliability. If the Federer profile had a few messages to and also from other players I ‘d have been more prepared to believe it was real. When you’re collaborating with social networks individuals need to count on you.

So there’s simply a few tips you could grab by following the globe’s leading tennis gamers – have you obtained any wonderful suggestions of your own?


Katie Saxon